About the Unit

The Balıkesir University Press and Public Relations Directorate carries out the institution's press and public relations activities with the primary focus on "the university's corporate reputation and brand value."

 

Purpose of Establishing the BAÜN Press and Public Relations Directorate

The purpose of establishing the BAÜN Press and Public Relations Directorate is to create an established and sustainable "Balıkesir University image" in the eyes of its target audience.

 

Target Audience of the BAÜN Press and Public Relations Directorate

The internal target audience of the BAÜN Press and Public Relations Directorate consists of academic and administrative staff and Balıkesir University students. The external target audience of the unit includes all students who may choose Balıkesir University in the future for their education planning, student parents, educational institutions, civil society organizations, public institutions, press organizations, citizens living in Balıkesir, and the entire Turkish society.

 

Working Principles of the BAÜN Press and Public Relations Directorate

In all the work carried out by the BAÜN Press and Public Relations Directorate; The fundamental principle is "prioritizing the institutional reputation and brand value of the university."

 

The primary goal of the BAÜN Press and Public Relations Directorate in its internal activities is to instill a sense of "being a BAÜN student" and "belonging." The goal guiding external activities is to establish sustainable communication with local and national press organizations and stakeholder institutions/organizations, and to carry out corporate communication activities that will strengthen the positive image of Balıkesir University for prospective students.

 

**PRESS AND PUBLIC RELATIONS UNIT OPERATING PRINCIPLES**

 

These operating principles define the aims, duties, and operational procedures of the Press and Public Relations Unit, which operates within the Balıkesir University Rectorate in accordance with the Rectorate's aims and principles. A- Objectives of the Press and Public Relations Unit

 

1) To contribute to the formation of an established and sustainable "Balıkesir University image" in line with the university's mission, vision, and core values,

 

2) To conduct effective communication to effectively inform target audiences about the university's core values, academic quality, scientific infrastructure, and educational opportunities,

 

3) To contribute to efforts that will enhance the university's reputation in national and international arenas.

 

B- Duties of the Press and Public Relations Unit

 

The Press and Public Relations Unit carries out the following tasks in order to achieve the main objectives mentioned above:

 

1) Conducting corporate communication activities, including the management of relevant sections of the university's official website (News, Banner-Slider) and official social media accounts,

 

2) Ensuring communication coordination between the university and press organizations,

 

3) Planning and producing digital content for the university's official social media accounts,

 

4) Preparing newsworthy events of the Rectorate for the press/publication by organizing them in news format,

 

5) Ensuring the creation and implementation of corporate identity standards.

 

C- Sub-Units of the Press and Public Relations Unit

 

The Press and Public Relations Unit operates with 5 sub-working units under the coordination of the Unit Head. New sub-units may be created with the approval of the Rectorate when necessary.

 

These sub-units and their main tasks are as follows:

 

1) Press and Publications Unit

 

a) Writing news texts and press releases related to the university,

 

b) Publishing university news on the official website and social media platforms, and sharing it with media organizations,

 

c) Compiling, checking, and publishing the content of the BAÜN News Magazine.

 

2) Public Relations and Promotion Unit

 

a) Planning and managing the university's relations with its target audiences,

 

b) Supporting promotional strategies that strengthen the university's corporate reputation,

 

c) Providing support for the university's promotional activities.

 

3) Social Media Unit

 

a) Producing photo and video content for the university's social media accounts,

 

b) Managing the university's official website and social media platforms,

 

c) Strengthening the interaction of social media accounts to ensure their effectiveness.

 

4) Graphic Design and Web Unit

 

a) To design materials such as posters, brochures, catalogs, and invitations to meet the visual communication needs of the Rectorate and the Rector's office,

 

b) To produce original graphic content to be used on the university's official website and social media platforms,

 

c) To prepare promotional materials and digital visuals for the university.

 

5) Science Communication Office Unit

 

a) To convey scientific research and studies at the university to target audiences in an understandable, accessible, and engaging manner,

 

b) To present scientific studies visually, audibly, and digitally.